Patent Strategy

Why Marketing Is More Important than Patents

Entrepreneurs have been fed this lie that the first thing they need to do is get a patent, then work on the business. This is a bad strategy. As an investor who finances IP for startups, I want some data to support the investment in patents. The best strategy is to do the marketing first,…

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USPTO Abandonment Rate Nearly Tripling Since COVID

Patents are being abandoned at historically high rates, pointing to a lack of confidence in the future. An updated analysis by BlueIron shows that the COVID crisis has markedly affected business’s IP strategy. A previous analysis done in March is here. The abandonment rate has shot up since COVID started, especially for Small Entities, which…

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National Family Support finds help with BlueIron

(Loveland, CO) National Family Support, Inc announces its first patent filed through BlueIron. National Family Support is rolling out a suite of services for managing child support payments. “With billions of dollars of delinquent child support payments nationally, we provide loans to parents who are behind – and we guarantee all future payments. This means…

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Automed Gets Investment from BlueIron

Automed, Inc., the world’s leader in medication delivery for livestock based in Ames, Iowa, announces a patent financing arrangement with BlueIron of Loveland, Colorado. “We are able to get better patent protection and grow the company at the same time” says David Edwards, CEO of Automed. “Our patent expenses were getting ridiculously high, and we…

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1% Patent – 99% Execution

As we all know, business is usually 10% idea and 90% execution.  The successful companies rarely have the single best product on the market, but they do have successful execution. Startup companies – and any business with a new product – spend more time doing product market fit than anything else.  Figuring out what the…

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Data Driven Patents

Updated April 2021. The patent system requires that we look ahead and guess the future.  If we are right, there is a huge reward.  This process can be powerfully addictive, as it is the same psychology as lottery tickets. Patents are bets that the marketplace will adopt a technology.  The interesting characteristic is that the…

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