A well crafted patent portfolio can give you a defensible space in the marketplace.
A good portfolio will cover the key elements of your current products, plus your next several generations of products.
A solid, defensible space in the marketplace will greatly increase your business opportunities.
Having “patent pending” on your products and advertising sends a message to any potential competitor that they run the risk of infringing if they copy your product. This is intended to have a chilling effect, making them think twice about entering the market.