Never Use Equity to do a Job that Debt Can Do
Equity in your company should be valued high – after all, you have confidence in your ability to succeed. Why squander your equity when you can leverage someone else’s capital?
BlueIron’s secured financing is very similar to debt: you leverage BlueIron’s capital investment with only a minimum of your own equity. BlueIron’s parallel investment in your company has a 5X or more leverage over your portion of the investment, making your equity go much further – and giving you better patent protection to boot.
BlueIron’s investment gives you more equity to spend more on activities with an even higher return: building and selling products.