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Patent Strategy

Patents Give You Opportunites for Outbound Licensing

Patents are business tools Patents are useful only when they give your business options that increase your chances for success. Patents can be “trading cards” for negotiations. A competitor that might sue you for infringing their patents are quickly settled with a cross license of your patents. Part of crafting a good portfolio is building…

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Patents Give You Defensible Space in Your Market

A well crafted patent portfolio can give you a defensible space in the marketplace. A good portfolio will cover the key elements of your current products, plus your next several generations of products. A solid, defensible space in the marketplace will greatly increase your business opportunities. Having “patent pending” on your products and advertising sends…

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Licensing Patents as Part of Your Overall Patent Strategy

Outbound licensing is one option with a good patent portfolio. One or more patents can be developed for a licensing strategy in conjunction with or separate from a company’s main product. There are some technologies that are so large that one company may not have the resources to bring the technology to market or where the…

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Defensive Patent Strategies

Patents and patent applications are very effective marketing tools and deterrents to competitors. When a patent application is filed, a product may be properly marked as “patent pending.” This marking serves two very important functions. In a general marking sense, the “patent pending” or “patented” markings indicate to consumers that the product is unique and cannot…

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Patents Help Sell Your Company

When building a patent portfolio with the intent to sell a company, the main audience is not potential infringers, but the acquiring company. Depending on the situation, the acquiring company may have any of several different reasons for the acquisition. For example, the acquiring company may be looking to add an existing product to its product…

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Drafting Patents for Licensing

Patents that are intended for licensing have a distinctively different feel to them and a different method of drafting than patents that protect a specific product line. Here, our intent is to protect an idea that may potentially be more valuable at the end of the patent life and may be used in ways that…

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Protecting a Product With Patents

Most companies get patent protection to protect a product.  This is the first line of defense and is the most simplistic manner to use patents.  In this case, the business interest is two fold.  The primary goal is to prevent competitors from directly infringing the product going out the door and the secondary goal is to set…

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Patent Portfolio Development vs. Just Getting a Patent

Most patents are a waste of money. Why is it that Apple and Samsung each have many thousands of patents, but when they start a patent war with each other over, they only assert a small handful of patents? For a small business with limited resources, judiciously selecting ideas for patenting can make the difference…

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Provisional Patent Applications are Almost Always Wrong for Your Business

Provisional patent applications are almost always wrong for your business. In almost all circumstances, an entrepreneur or startup company should NOT get a provisional patent application. The main purpose of the provisional patent application is to *delay* the patent process, but for a startup, you want your patent as fast as possible. A delay is…

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Patents Need to Track Your Product Strategy

If a patent has any business value, it must relate to concrete, real products that add value to people’s lives. Patents that cover hypothetical ideas and wishful thinking have no commercial value whatsoever. Whether you write patents to defend a product space, enhance your company’s value, create “trading card” assets for negotiating with competitors or…

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