Patent Strategy
Patents Make Your Company More Valuable to Acquirers
Good patents make your company more valuable. A well-crafted and curated patent portfolio has patents that make your company much more valuable to an acquirer. When curating a portfolio, BlueIron often targets potential acquirers. We look for where the market will move, how competitors tend to operate, and target inventions that will likely be useful…
Read MorePatents Make Your Company More Valuable Going Into Financing Rounds
Good patents make your company much more valuable when raising money. A patent portfolio increases your value when raising money. A strong portfolio sends a signal to investors that you are sophisticated, understand the marketplace, and mean to be a strong competitor in the marketplace. The stronger your patent portfolio, the more of an “unfair…
Read MorePatents Give You Opportunites for Outbound Licensing
Patents are business tools Patents are useful only when they give your business options that increase your chances for success. Patents can be “trading cards” for negotiations. A competitor that might sue you for infringing their patents are quickly settled with a cross license of your patents. Part of crafting a good portfolio is building…
Read MorePatents Give You Defensible Space in Your Market
A well crafted patent portfolio can give you a defensible space in the marketplace. A good portfolio will cover the key elements of your current products, plus your next several generations of products. A solid, defensible space in the marketplace will greatly increase your business opportunities. Having “patent pending” on your products and advertising sends…
Read MoreLicensing Patents as Part of Your Overall Patent Strategy
Outbound licensing is one option with a good patent portfolio. One or more patents can be developed for a licensing strategy in conjunction with or separate from a company’s main product. There are some technologies that are so large that one company may not have the resources to bring the technology to market or where the…
Read MoreDefensive Patent Strategies
Patents and patent applications are very effective marketing tools and deterrents to competitors. When a patent application is filed, a product may be properly marked as “patent pending.” This marking serves two very important functions. In a general marking sense, the “patent pending” or “patented” markings indicate to consumers that the product is unique and cannot…
Read MorePatents Help Sell Your Company
When building a patent portfolio with the intent to sell a company, the main audience is not potential infringers, but the acquiring company. Depending on the situation, the acquiring company may have any of several different reasons for the acquisition. For example, the acquiring company may be looking to add an existing product to its product…
Read MoreDrafting Patents for Licensing
Patents that are intended for licensing have a distinctively different feel to them and a different method of drafting than patents that protect a specific product line. Here, our intent is to protect an idea that may potentially be more valuable at the end of the patent life and may be used in ways that…
Read MoreProtecting a Product With Patents
Most companies get patent protection to protect a product. This is the first line of defense and is the most simplistic manner to use patents. In this case, the business interest is two fold. The primary goal is to prevent competitors from directly infringing the product going out the door and the secondary goal is to set…
Read MorePatent Portfolio Development vs. Just Getting a Patent
Most patents are a waste of money. Why is it that Apple and Samsung each have many thousands of patents, but when they start a patent war with each other over, they only assert a small handful of patents? For a small business with limited resources, judiciously selecting ideas for patenting can make the difference…
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